Since the 2010s, sweet, fruity and dessert-like strains have taken over menus. Here is where the trend came from and what it means.
The sweet wave
From the 2010s, breeders began to create strains with sweet, fruity and dessert-like aromas. Names now often sound like sweets, cakes or ice cream, and the flower can smell just as inviting.
Where it came from
Much of the trend grew out of California, where breeders crossed strains to produce bright colours, heavy resin and candy-like flavours. These strains spread quickly and became fashionable in many countries, including the Netherlands.
What defines these strains
- Sweet aromas. Fruit, sugar, cream and dessert notes.
- Strong potency. Many are high in THC.
- Attractive looks. Colourful, frosty flower.
- Strong branding. Memorable names and packaging.
How they reached Amsterdam
Dutch shops began to stock imports and their local versions. Dutch breeders created their own crosses, and menus filled with names inspired by the trend.
What to keep in mind
- Sweet smell does not mean mild. Many are strong.
- Names are marketing as much as description. Two shops may sell different plants under one name.
- Imported versions cost more. See our note on imported packs.
Why the trend lasts
These strains photograph well, smell appealing and are easy to remember, which suits modern marketing. They also tend to be strong, which keeps them popular with experienced users. Whether the trend fades or evolves, it has changed how people talk about flavour.
Try one
If you like the idea, ask staff which sweet strains they recommend, and start with a small amount. Look through the strain library to find ones on offer near you.
Go back to the 2000s for the earlier chapter.